Last week I posted about the impact the Superbowl had on (US) site traffic. Welp, ‘Murricans most certainly aren’t the only ones who like a good party - here’s what the impact of Carnival looks like:

The connection is a little thin here…but if you had to imagine what the music was like, maybe the equalizer would look something like this?

…and utterly unrelated: elephants have come up more than once in this space. This GCN root cause graph reminds me of nothing so much as the Pink Elephants on Parade scene from Dumbo. (My 8-year-old agrees).

Happy inDay, folks.